The TurboTax product was only free for some: taxpayers who had “simple returns.” James’s office, compared with 70 percent of taxpayers for a free federal program operated by the Internal Revenue Service. One out of every three taxpayers in the United States qualified for the company’s commercial product, “TurboTax Free Edition,” according to Ms. James’s office led a multistate investigation into Intuit’s misleading advertising after reporting by ProPublica found that the company deceived customers who were eligible for free tax services and instead rerouted them to enroll in paid versions.
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